Search campaigns
High-intent keywords grouped by department, programme or project, with negative keywords that block wasted clicks.
Google Ads
Google Ads Management for Qualified Leads, Not Just Clicks
SSVIRAL manages Google Ads for hospitals, schools and real-estate businesses. We run Search, Performance Max, YouTube, Display and call campaigns with tight location targeting and policy-safe ad copy, and we optimise them for appointments, admission enquiries and site visits.
Google Ads can be your best channel, or your most expensive one.
When someone searches “orthopaedic hospital near me” or “villas for sale near me”, they’re ready to act. Google Ads puts you in front of them at that moment. But broad keywords, weak location settings and generic ads mean paying for people who were never going to become customers.
Healthcare and property ads also have rules. Google restricts certain medical claims and keywords, and requires care with personal data. Ads that break policy get disapproved, and repeated problems can put the whole account at risk.
We build accounts that are tightly targeted, measured properly and written to stay inside the rules, so your budget goes to people with real intent.
Deliverables
What’s included
Every campaign type, chosen and configured for your goal.
Performance Max
Google’s cross-channel campaigns, fed with quality signals and conversion data so automation works for you.
YouTube
Short video ads for awareness and retargeting: hospital departments, campus tours, project walkthroughs.
Display & remarketing
Visual ads that bring back people who visited but didn’t enquire.
Call ads & call tracking
Campaigns that make the phone ring, with calls tracked as conversions.
Location targeting
Radius and area targeting around each branch, campus or project, so you only pay for reachable people.
Industries
Google Ads for your industry
Hospitals & Healthcare
Patients searching for a specialist are high-intent. We capture them department by department, within Google’s healthcare policies.
- Separate campaigns for cardiology, orthopaedics, gynaecology and IVF, oncology and emergency
- Call ads and appointment-form tracking for each department
- Ad copy that avoids restricted claims: no guaranteed outcomes, no misleading promises
- Location targeting around each branch, with Google Business Profile linked
Schools
Parents search “best school near me” for months. We make sure you show up, especially at admission time.
- Search campaigns for board, grade and locality keywords
- YouTube campus tours and Display remarketing to researching parents
- Budgets that peak with the admission calendar
- Campus-visit and open-day conversions tracked
Residential Real Estate
Buyers search by location, budget and configuration. We match every search to the right project page.
- Project-specific Search and Performance Max campaigns
- Location and NRI targeting where it fits the project
- RERA number on ads and landing pages, as required
- Optimisation towards site visits, not just form fills
Commercial Real Estate
Commercial searches are fewer but far more valuable. Precision matters more than volume.
- Keywords for office space, retail shops and business parks by area
- Brochure-download and site-tour conversions
- Remarketing to investors and business owners over a longer decision cycle
- RERA-compliant ad copy and landing pages
Process
How we manage Google Ads
- 01
Audit
We review your account, search terms, tracking and landing pages, or plan a new account from scratch.
- 02
Build
Campaign structure, keywords, negatives, policy-safe ads and extensions, with conversion tracking tested.
- 03
Launch
Controlled launch with close monitoring of search terms, spend and lead quality.
- 04
Optimise
Weekly bid, budget, keyword and ad-copy improvements, reported against your cost targets.
Tools
Tools and platforms we use
- Google Ads
- Google Ads Editor
- Keyword Planner
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- Google Business Profile
Reporting
KPIs we report on
- Cost per leadBy campaign, department, programme or project.
- Conversion rateClicks that become calls, forms or WhatsApp chats.
- Search impression shareHow often you appear for your key searches.
- Qualified lead rateLeads your team confirms as genuine.
- Calls from adsTracked call volume and duration.
- Wasted spendSpend on irrelevant search terms, driven down over time.
FAQ
Google Ads FAQs
How much should I spend on Google Ads?
It depends on your city, competition and goals. In the free growth audit we estimate realistic costs for your key searches and recommend a starting budget to test before scaling.
Can hospitals run Google Ads in India?
Yes, within Google’s healthcare policies. Some terms and claims are restricted, and ads must not promise outcomes. We build campaigns and copy that stay compliant.
What is Performance Max and should I use it?
Performance Max uses Google’s automation to show ads across Search, YouTube, Display, Maps and Gmail. It works best with good conversion data, so we usually add it once Search campaigns are tracking well.
Why are my current ads getting clicks but no enquiries?
Usually it’s broad keywords, weak negatives, wrong locations or a slow landing page. The free audit shows exactly where the budget is leaking.
Do you need access to my Google Ads account?
Yes. Campaigns run in your own Google Ads account, so you can see everything we do. If you don’t have an account yet, we help you create one.
How soon will I see leads?
Search campaigns can produce enquiries within days of launch. The first weeks are about learning which searches convert, then improving cost per lead.
Do you add RERA numbers to property ads?
Yes. Every real-estate ad and landing page shows the RERA registration number, and the QR code where your state requires it.