Full-funnel planning
Awareness, consideration and conversion campaigns planned together, with clear roles for each channel.
Performance Marketing
Performance Marketing Services That Lower Your Cost per Lead
SSVIRAL runs full-funnel performance marketing for hospitals, schools and real-estate businesses. We plan and manage paid campaigns across Google, Meta and LinkedIn as one system, with conversion tracking from first click to CRM, and we optimise for cost per lead, cost per appointment and qualified enquiries, not clicks.
More ad spend doesn’t mean more growth.
Many businesses run Google Ads with one agency, Meta Ads with another and a website with a third. Nobody owns the full picture, so budgets are split by habit instead of results, and each channel takes credit for the same lead.
Without proper tracking you can’t tell which campaign produced a booked appointment, a confirmed admission or a site visit that turned into a sale. So the cheapest leads get more budget even when they never convert.
Performance marketing fixes this. We plan every paid channel together, connect tracking all the way to your CRM, and move budget to the campaigns that create real business, every week.
Deliverables
What’s included
A single growth system across your paid channels.
Budget allocation
Budget split across Google, Meta and LinkedIn based on cost per qualified lead, reviewed weekly.
Conversion tracking
GA4, Google Tag Manager, call tracking, offline conversions and CRM integration, so every lead is traced to its source.
Conversion rate optimisation
Landing-page tests, form improvements and offer tweaks that get more enquiries from the same traffic.
Lead-quality feedback loop
Sales outcomes fed back into the ad platforms so they find more people like your best customers.
One dashboard
All channels in one view: spend, leads, cost per lead, appointments, admissions or site visits.
Industries
Performance marketing for your industry
Hospitals & Healthcare
For hospitals the real goal is a patient walking in, not a form fill. We optimise for cost per appointment.
- Department-level budgets based on capacity and value of each specialty
- Call tracking and appointment tracking connected to the ad platforms
- Campaigns for health camps, packages and new departments with clear start and end dates
- Policy-safe creatives across every channel
Schools
Admissions are seasonal. Budget needs to rise and fall with the parent decision cycle.
- Always-on campaigns plus a planned peak for admission season
- Open-day and campus-visit campaigns tracked to attendance
- Cost per admission enquiry and per campus visit as the main KPIs
- Retargeting parents who researched but didn’t enquire
Residential Real Estate
Property leads are only worth what they become. We optimise for site visits and bookings.
- Launch, sustenance and inventory-clearance phases with different budgets
- Lead scoring and CRM follow-up tracking so sales feedback shapes targeting
- NRI targeting where it suits the project
- RERA details on every ad and landing page
Commercial Real Estate
Commercial deals are larger and slower. We build pipelines, not just lead counts.
- LinkedIn for decision-makers, Google for active search, Meta for retargeting
- Brochure-download and site-tour funnels tracked into the CRM
- Separate campaigns for investors, end-users and brokers
- Reporting on pipeline value, not only lead volume
Process
How we run performance marketing
- 01
Track
Fix and connect tracking first, so every lead, call and booking is measured from day one.
- 02
Plan
Channel mix, budget split, audiences, offers and target costs agreed with you.
- 03
Launch
Campaigns, creatives and landing pages go live together across channels.
- 04
Optimise
Weekly budget moves, creative tests and lead-quality reviews with your sales team.
Tools
Tools and platforms we use
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- [CRM]
Reporting
KPIs we report on
- Cost per leadBy channel, campaign and industry segment.
- Cost per appointment / admission / site visitThe number that actually matters.
- Lead-to-customer rateHow many leads become patients, students or buyers.
- Return on ad spendRevenue or pipeline value against spend, where data allows.
- Conversion rateLanding-page performance by campaign.
- Budget efficiencyShare of spend going to proven campaigns.
FAQ
Performance Marketing FAQs
What is the difference between performance marketing and running Google Ads?
Google Ads is one channel. Performance marketing plans every paid channel together, with shared tracking and budgets that move to whatever produces the best cost per qualified lead.
What budget do I need?
It depends on your industry, city and goals. In the free growth audit we suggest a starting budget and the results it’s reasonable to aim for, then scale once the numbers are proven.
Can you connect ads to our CRM?
Yes. We set up offline conversion tracking so lead outcomes from your CRM, such as booked appointments or site visits, flow back to Google and Meta.
How often do you optimise campaigns?
Campaigns are monitored continuously, with budget and creative decisions made weekly and a fuller review every month.
Do you guarantee a cost per lead?
No. Costs depend on competition, season and offer. We agree target ranges based on data and report honestly against them.
Who creates the ad creatives?
Our creative team produces ad copy, images and short videos in your brand, and tests variations to find what works.